One of the many things to look for on a successful website is “What is the business model being used?” or, put another way, “How does this website make money for its owner?”
Figuring out the business model on a website is not always so easy, but it can be well worth the effort.
Many people take to the Internet with Traditional Business concepts and ideas. Without educating themselves about the internet environment, they most often make gross mistakes that cost them both time and money. I truly hope you haven’t experienced this and that this email helps you focus on direct, easy steps to making money on the Internet.
The 2 stumbling blocks to success I see most often are…
1. People don’t know how to define a Website Business Model for their current business.
2. People don’t know how to go about creating the Content in the Website – most often taking the long way around to do it.
The first thing most people do is try to sell a Physical Product that they have been selling for some time – a product they are familiar with. Although this can work, it doesn’t always work well on the internet – and the person is left wondering why their website doesn’t do it for them. Rather than going into the reasons why this is so, I’d much prefer to steer you in the RIGHT direction – to follow what I and many other successful marketers see as the Current and Future Trends that will make money for years to come.
Selling Information Products through Text, Audio and Video!
Yes it is pretty simple and perhaps doesn’t sound too exciting to some of you, but it is by far the easiest way to automate a business income on the internet. Before you dismiss the idea out of hand, you should understand that it is a simple process. Whatever you do well makes you an expert to one degree or another in that particular field. If you create content explaining how to do what you do well, then you are in a position to assist others to succeed in this area. It is this type of information that people seek most strongly on the internet. It is what people most readily PAY MONEY FOR!
Explaining what you do in text, audio or video makes your information easy to access as a digital product. That makes for simple website automation.
Here’s a case in point: One of my favourite clients asked me what would make potential clients come to her website and buy from her? Her potential clients were people, she’d established, who would not accept her sales calls and who never responded to emails that she sent them. Well, I was excited by her question. I asked her what she did in her business. When she explained, I said “Well why don’t you teach people how to set up a business that sells products like yours and stop trying to sell to people who already own that kind of business!” WHAMMO! She nearly fell off her chair. In that moment she really came to understand how I see the future of the internet – and what her money-earning part in it could be.
My client was able to take everything she knew about running the businesses that she was supplying her products to at a wholesale level, and WITH THIS INFORMATION help others set up a new business. What would they then be likely to buy in order to stock their shelves? Naturally enough, her products!
I hope you get the point here. It’s not often that what you’re doing currently in traditional markets will make money for you on the Internet. People want information from the internet. People want to know how to DO things. YOU could be a major supplier of that information in your chosen niche market.
The fact is, you can charge more money and attract more people by teaching them how to Make Money, rather than by trying to sell them something that maybe won’t make them money. People who are looking to move into a New Industry or Profession are always going to need a coach or mentor – at least some sort of guidance to help them along. You can be the provider of this – and in a Digital Format that sells online while you are sleeping, working or holidaying!
And there are so many tools that allow you to expand your business beyond your local territory and into the global market. Selling content in a digital format makes it possible for a sale to be totally automated. Instead of car parking space in front of your Retail Business, your restriction becomes how many languages (other than English) that you can use to present your business globally! Successful website creators understand that the only limits on the Internet are set by their ability to communicate effectively with ALL potential clients – with the aim being to offer them something that they really NEED instead of what they think they WANT.
OK Let’s look at the way content can be created and presented on a website that makes you money while you sleep. It’s a lot easier than you think, but hard to discipline yourself to put the time into doing it. I do the sort of thing I write about here all the time as a full time job. Yes, it keeps me up late at night working at times, but it also lets me live a life that most people dream of, so the choice is yours… The question to ask yourself is what will you miss out on tomorrow if you don’t do it NOW?
I’ve put together 3 Business Models that will help you understand…
Members Area of …..(you fill in the blank)………….
eg. Members Area of Extreme Water Skiing
(Charge people a recurring fee eg. $95/year or $47/month or $9.95 a month)
1. Put together a list of 30 topics that can be 3-5 minutes (500-1000 words) long on each one.
2. Open up a word document and branch out on each topic on 1 piece of paper of the most important/major notes and points that need to be put on that Topic.
3. Come back after completing the 30 topics and open up each Word Document 1 by 1 and add to the base points of each topic. Do not do any more than 2 pages per topic if you can, to avoid a lengthy read for your viewer (unless it is totally necessary – less is more and better sometimes).
4. This is now in text format and can be easily made into Video & Audio files. When you do this they are worth a lot more. For creating Videos, I use Windows Movie Maker which is installed on every XP and Vista machine and is far easier than using Powerpoint or Publisher or any Photo Editing program. It’s just so easy to make movies!
Here are some Tutorials on using Windows Movie Maker on the Microsoft Website.
http://www.microsoft.com/windowsxp/using/moviemaker/create/default.mspx
Here is a Complete set of Videos training you in using Windows Movie Maker
This is a very valuable resource as you can come back to it anytime and keep learning.
http://movies.atomiclearning.com/k12/moviemaker2/
5. Compile this into the Members Area (Password protected) and always be adding, say, 3 new ones each month, so that initially you work hard to get it in place to create the business. As business comes in, you can put more time into the business side and smaller amounts of effort into the content going into the Members Area.
6. From the Videos that you produce, you can make small advertisement-type videos and upload them into You Tube and many other Video Websites that will bring you traffic and help create your profile. (I will be sending an email out all about promoting Videos through external websites other than your own very soon, keep an eye out for it!)
21 Day Guide to …..(you fill in the blank)………….
eg. 21 days to Making your Own Backyard Landscape Feature
(Charge people a once off fee eg. $9 or $21 or $247)
1. Open up a Word Document and put together a list of things people can do 1 day at a time for 21 days. The list must be 1 thing for 1 day and be about 15 mins activity to do.
2. Then go back over and create a new word document for each Day and then write out the base for each day in bullet point form.
3. Finally go back over each of the 21 Word Documents that you created and fill in the details of each Day. Put in any special requirements and activities they might need to do. It is important not to get fussy about formatting the content. Just put it on the screen in front of you, as the formatting in the website must be done later, not in Word, as emails cannot and do not like Microsoft Word copy n paste.
4. Again you can also create the content in Video and place the Videos on webpages in your Website that you provide to people in the Emails you send out.
5. The Emails are then delivered for you each day automatically and all you need to do is answer support emails and keep your content updated.
Ebook on ……. (you fill in the blank)………
eg. Master Guide to Unlocking your Full Potential
(Charge people an average fee of $5 to $97 once off)
Open up a Word Document for each Ebook and then type out the Table of Contents for each Ebook.
1. Create the Title for each chapter and then put in about 5 or 6 bullet points of what you want to have each chapter cover.
2. Come back to each Chapter and then start to write the content.
3. Go to Outsourcing Websites (Elance/RentACoder) and have the ebooks formatted and proofread and turned into ebooks with graphics. I find RentACoder cheaper and has more people bidding on my projects and I have met some people that I look forward to working with on a constant on-going basis due to their work quality.
4. Place ebooks into your Website so that when people purchase them online they are sent automatically for you to their email address and all you need to do is collect the money and answer support emails.
For all of you who cannot stand typing, there is an even EASIER SOLUTION!
Simply put yourself in front of your Video Camera and then record yourself. It is far easier for some people to talk candidly to a camera in order to produce content. Thanks to Technology, these people can get away without typing very much at all!
You see Video Files can have the Audio Extracted (available within my website software) and then the Audio can be transcribed using Voice Recognition Software (I am about to release my own MP3 Voice Recognition software in the next 7 days!) that will create a Text version. So you then have an Audio and Text version from your Video! Content can be created effortlessly, it is just up to you to put in the effort to make it happen! See my new Voice Recognition Software at www.mp3-voice-recognition-software.com
So how do you Automate all this and have a Website that makes you money while you sleep? I provide my software to Businesses all over the world. You can read about it more here www.aquawebsites.com
I hope this has given you some ideas about what you can get up to on the Internet. Quote: If only 5% of Websites are successful, why would we ever copy what MOST people do? Please consider the opportunities presented here for your business, even if just by looking closely at the alternative Business Models. Look into what technology is available right now for you to use. Automate, so that the time you have is optimised. You can really own a Business that provides a growing income with little ongoing maintenance, yet is able to produce income on a constant basis – whether your bricks and mortar retail storefront is open or not!
Here’s yet another Client in my Mentor Programme who has listened to and acted on the advice he was given. What a pleasure to have this man in my mentor program! He’s always checked in with all things related to his website, always made changes according to what he was shown that works by myself and he’s reaping the benefits! In February he had his first Holiday in 15 years – 8 days off – paid for right from his PayPal Account – the profits from his Website!
I’m so happy for him - and so much more happier to know that he is making an average of more than 1 sale a day of his Ebooks offered on his website. He has promised a testimonial soon and I will be sending you a copy of this and a link to his website, so you can see what he has done. I am so pleased for him, his wife and their little baby girl, as they really have now got a Business beyond what they had before. One that will release them from the prison a retail store can be to a Business Owner. I share this with you as it is not always about making a million dollars, it about changing the income and forever because of it, spend less time to earn it! I mean, every business owner is worth so much an hour (in reality based on hours they spend in a week to how much net profit they pull out) and to increase your income for less time doing it, means you are learning to pay yourself more an hour and this grows and once oyu learn to do it in a small way,you know you are promised the returns when you really set your goals and focus and achieve!
OK, I have really gone overboard and given you heaps so at this point I’ll simply say if you have any questions about this Blog or would like more information, guidance or details in regards to your website, then please leave a Comment!
Thank you for the reading this Blog!
Cheers,
Vanya Markiewicz
www.aquawebsites.com