Here are 7 Tips for Landing Pages to your Website
Writing an effective Landing Page/s (page that your Visitors see first when they
come to your website which is usually your Home page or a page created just for a Pay-Per-Click campaign) is something that can really make the results change according to your ability to keep some pointers in mind. Below I have put together some important points for you to consider.
1. Reduce the amount of pages for your Offer to the Visitor. If it takes three pages for someone to complete the Introduction to your Offer and finally find your purchase or signup as a member link, see if you can cut it back to two pages or even one. Why? Achieving 100% clickthrough success from one page to the next is difficult to achieve. So the more pages it takes, the more people you will lose.
2. Achieve the desired outcome – everytime before going further. Each page should have a desired outcome and needs to be achieved and then the next page is to do the same. Write down the objective and purpose of each page in your offer, from the primary landing page onwards right to the After-Sale question/offer. Be clear about it yourself as you write, and make it clear to your readers.
3. One place to read and focus the eyes – down the page in one column. When you want specific action, you will increase your visitor to sale conversion rates by ensuring that the page is one column that goes down the page and allows the visitor to read a continuous page of text to give them all the information in a clear and to the point manner – ensure that each word and sentence has a purpose. By allowing the offer to be simply a scroll away, it saves the time for a click and having to wait for a download, therefore making it that much easier for your visitor to keep reading.
4. Write a bold and thought provoking headline. Asking the right question in a headline or by making a bold statement can lead a person to really want to find out more or say “That is what I want”. Think about your Headline and most importantly Test and Test and retest your Headlines. In other words, try one day, one week or one month with a particular headline and then try changing it and measuring your results. When you have about 50+ conversions then you can do a visit to sale/subscription % and see how it compares when you change the headline. Some Headlines may surprise you.
5. The last few steps to the Shopping Centre Checkouts is where they make their most money and the same with your website. Repeat the value of your offer and in bullet point form detail what they are receiving for as bonuses for taking action now. You need to move fence-sitters into action. It is here that you really need to work on the final closing words and with several chances for them to click and order or continue reading to find out more such as testimonials. Again putting some really clenching sales copy at the bottom of your page is as crucial as the Headline you are using. Test the closing sales copy just like your Headlines.
6. Always, always and always ask for their Email Address at the very least. Give your visitors a good reason or offer them something for free in exchange for their email address and the ability to send them an Email Newsletter or Report that will be sent to them over a period of time (This can be set up as an Auto-Responder). Missing the sale at their first visit is not a loss and you can now remind them by Email Newsletter or promote through your Auto Responder.
7. Use Video and neat formatting to create an effective response. Try to avoid too many graphics or images or even to try and make it look good or pretty. Instead put a video in that is simple and clearly outlines the Offer. It has been proven time and time again the look of a website is not what sells the website, but the content in the website that is displayed in an easy to digest manner that is clearly formatted and in bullet point format to show the distinct reasons why this offer is for them. Video is the best way to deliver content and is virtually the equivalent of having your own TV Advertising but for a very small fraction of the cost.
So I hope this has helped you get at least one if not a few ideas to help you with your Website to perform more for you.
OK Something different…..
I am looking for a Sales Manager for my Website Software who would work Full Time to help assist with the increase in sales activities happening within our Business. If you think you know someone then please send them to our website www.aquawebsites.com/contact_us.asp
and have them let us know their details so we may contact them. We require the Sales Manager to be very Internet Savvy and very focused on making sales and an outgoing extrovert personality. Again think hard, do you know someone strong in being a Sales Manager and really knows Websites? Would they like to work with great people and make some good money?
Thank you for reading this Internet Marketing Secret being revealed,
From Vanya Markiewicz
PS. Leave me a comment. I look foward to hearing from you.